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Magazines

Research World (October 2001)

The 2001 ESOMAR Congress in Rome involved no easy assumptions. Indeed there was a possibility, in the light of the unprecedented and tragic events of September 11, that the Congress would not take place. Making reference to the situation in his...

Catalogue: Research World 2001
Author: ESOMAR B.V.
October 1, 2001
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Citation

B.V., E. (2001a, October 01). Research World (October 2001). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-world-october-2001-


Research papers

Real borders

This paper captures the two faces of India as a traditional developing market – the face lured by increased exposure to Western products and lifestyles, which coexists in complete harmony with the slow to change face rooted in centuries of...

Catalogue: Ethnic Marketing 2000
Authors: Poonam V. Kumar, Sukanya Kripalu
July 1, 2000
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Citation

Kumar and Kripalu (2000a, July 01). Real borders. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/real-borders


Magazines

Research World (January 2000)

For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which...

Catalogue: Research World 2000
Author: ESOMAR B.V.
January 1, 2000
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Citation

B.V., E. (2000a, January 01). Research World (January 2000). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-world-january-2000-


Research papers

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Yuri Levada, Alexey Levinson
September 1, 1999
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Citation

Levada and Levinson (1999a, September 01). The case of Russia. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-case-of-russia


Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Rupert K. Tower, Peter Cooper
September 1, 1999
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Citation

Tower and Cooper (1999a, September 01). Beyond post-perestroika Russia and post-communism Eastern Europe. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/beyond-post-perestroika-russia-and-post-communism-eastern-europe


Research papers

Marketing in Latin America in the 21st Century

Rapid socio-economic growth in Latin America is accelerating the dynamics of change in consumption marketing and communication. Those involved in marketing are increasingly confronted with a complex and fast-changing reality in which trends habits...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: ESOMAR B.V.
June 15, 1999
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Citation

B.V., E. (1999a, June 15). Marketing in Latin America in the 21st Century. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/marketing-in-latin-america-in-the-21st-century


Research papers

Rural socio-economic classification

This paper is intended to provide a much needed social grading for rural India. The problems in defining a rural socio-economic classification in India are presented and the previous efforts in this direction are discussed. The drawbacks of these...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase
June 15, 1998
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Citation

Chaudhuri, Josep and Godase (1998a, June 15). Rural socio-economic classification. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/rural-socio-economic-classification


Research papers

From Rugrats to Spice Girls

This paper traces the history of characters up to the mid-nineteenth century, and thereafter through five ages of character development. Research is described that regularly plots the popularity of characters among children over a number of years....

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Carrick James
October 22, 1997
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Citation

James, C. (1997a, October 22). From Rugrats to Spice Girls . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/from-rugrats-to-spice-girls-


Research papers

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel
September 1, 1997
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Citation

Kellas and Baglioni Hadjigavriel (1997a, September 01). Current methodologies in the Middle East and North Africa . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/current-methodologies-in-the-middle-east-and-north-africa-